This blog will be about the new products and services that Kroger is offering. It will discuss different sectors in the public relations field and how The Kroger Co. public relations department handles projects and situations. It will also feature the corporate news as well as what is happening on a smaller scale in certain regions.
The Kroger Co. is ranked among the top 20 food retailers in the United States. Specializing in customer service, this business is centered around food and drug retailing. With its headquarters in Cincinnati, OH, Kroger operates 2,475 superstores in 31 states throughout the all regions of the U.S. with the exception of the east coast.
Listed at number 26 on the Fortune 500 list, Kroger has been in business for over 125 years. Founded in 1883, Barney Kroger's original company motto was: "Be particular. Never sell anything you would not want yourself." Over the years, the company has managed to maintain it’s refined reputation, and with $70 billion in annual sales, Kroger is ranked second in general retail to Wal-Mart.
The overall reputation of Kroger is positive, however, the PR department could potentially face issues regarding the lack of information on the negative things that have affected the company in the past. While it is, of course, always better to highlight the positive things that happen to a business, it is also very important to mention the negative experiences the company has undergone. Without this openness of Kroger to its customers, there is the possibility for an element of skepticism to raise the eyebrows of Kroger consumers. Hey Kroger! Let the crisis management team show off a little, will ya?
To communicate the company reputation, PR associates issue press releases on The Kroger Co. website. The team that edits the website uses graphic tools such as colors, fonts, size, and pictures to emphasize the positive and negative things that are happening in the company.
